I don’t know about you, but these days my social media feeds are full of ads from people making ‘six-figure sales’ or ‘million dollar launches’ online. Everyone seems to be making a lot of money…..then teaching others how to do it (whilst making more money.)
Last week, I saw an ad for such a programme and I thought to myself “I want a piece of that”. I downloaded their free offer (called a lead magnet) and yes, it was interesting and I learnt a few things. Since the download I’ve received numerous offers from this person, all promising that if I sign up, I’ll make $quillion$.
On Sunday, I was feeling somewhat philosophical and it dawned on me that when the grass is greener on the other side, it’s often fake. I’m not saying some of these systems don’t work, but I have come to realise that the best way for me to grow business, is through the network of people who know, like and trust me. The best work or opportunities have always come to me this way and I dare say it is the same for most people.
I guess if you were attracted to this blog by the title, chances are, I’m about to disappoint you – REALLY disappoint you. Networking is not a get rich scheme, in fact, it’s the ultimate ‘slow movement’ strategy for your business. It’s tempting to want to find that ‘silver bullet’ to supercharge your business and by all means, explore every avenue, but think about your own business, where have the most amazing things come from?
So why can’t you get rich quickly through networking? People often come to me when they join one of our BNI chapters less than six months in and say “I’m not making any money, I’m moving on”. It always saddens me when I hear this. I know relationship building takes time and in BNI for example, we know your members don’t see their best results until year 3 onwards. Outside of BNI, the time frames can be much longer – it all depends on how much time you devote to growing and helping your network. (check this out on how to help your network)
In my first serious job, I had a boss and mentor that built her business through networking. She spent years building relationships with people, slowly getting to know then and their needs. She was the ultimate connector and helped many people in our industry. She gave so much of her time and energy to support others and was a true giver. When she retired, she had built the business into the largest one of its type in Australia in just over 20 years.
To this day when I meet former clients, the first thing they ask is, how is my former boss. She retired 15 years ago and they still adore her and often you hear stories of wonderful things she did to help them at some point in their business (or personal) life. That kind of legacy does not happen overnight.
If you want to reap the rewards of a rich network, you’re going to have to devote time and energy to this. You may get some great results early on, but chances are, the longer you work at it, the better the results will be.
So start now, build your network. Help them to be successful and soon you’ll be reaping the rewards.