Why aiming your product at ‘everybody’ perpetuates scarcity in your business
If I asked you “who are you targeting your businessRead more.
The Five simples actions for success in BNI
I’m an entrepreneur and I really dislike being told whatRead more.
The right employee matters to your Target Market
It may seem that all businesses are going online theseRead more.
The easy 3 step approach for a perfect Elevator Pitch
A few weeks ago I reached out to a fewRead more.
Hyper-personalisation: next-gen marketing
We’ve all become accustomed to a certain level of personalisationRead more.
Your location matters if you want the right customer
Location, location, location. You’ve heard it before and it refersRead more.
Before you do any marketing, understand these 4 basic concepts
Understanding Marketing Basics will give you the upper hand beforeRead more.
9 ways to make sure your business card connects with your audience
Have you ever been handed a business card and tookRead more.
Is your website speaking to the right audience?
I’ve previously written about the importance of using colour toRead more.
Connecting with your Target Market through collateral
‘Collateral’ is one of those technical marketing terms that meansRead more.